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As we unveil our Autumn/Winter '25 collection, we’re excited to take the "Feels Like Jockey" campaign to new heights—creating a narrative that is more authentic, relevant, and reflective of what consumers seek in their underwear.

Rooted in three key strategic pillars—comfort and quality, the feel-good factor, and brand credibility—this season promises to be a standout one for Jockey. This collection reintroduces the much-loved seamless range, delivering unmatched comfort and a second-skin feel. 

We’re also introducing fresh new prints, offering our male consumers even more to choose from alongside new silhouettes and styles that push the boundaries of what Jockey has offered before.

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