Corporate Social Investment
Jockey Gives Back
Throughout 2021 Jockey has been on a mission to do good for their communities
2021 has been a rollercoaster for South Africans, it’s more important now than ever to give back to the communities we serve. It’s this philosophy that’s driven Jockey South Africa to step-up and support those in need.
Throughout the year, Jockey has committed to a variety of charity efforts, by partnering with the Rotary Club, Sahara Shelter, Hannah’s Women’s Ministry, Ethekwini Municipality, Department of Parks and Recreation and Women in Sport to name a few.
Rotarian, Chris Owen, shares, “Jockey has always been a huge supporter of our efforts throughout KZN. We’ve been fortunate to work with them since 2009 and always appreciate the extra mile they go for our club, whether it be offering prizes for auction, providing our members with free masks and golf day sponsorships, we know we can count on Jockey when we are in need.”
Overall, the everyday essential brand has donated products, masks and sponsorships to the value of R50 000 to their partners this year. They’ve secured signed jerseys from local cricket team, The Dolphins for auction, supplied masks for shelters in need and even donated product and cash towards the Women in Sport programme which is supported by the Department of Parks & Recreations along with the Ethekwini Municipality.
We are grateful that Jockey agreed to sponsor the Women in Sport Programme to celebrate Women’s Month. This platform provides young girls from disadvantaged backgrounds with the opportunity to explore sport in a recreational manner that’s not too competitive. Overall, we hosted 189 participants with the help of 23 Technical Officials over two days at the Point Yacht Club (sailing programme) and as well at Hoypak facilities in Durban on 22 and 23 August 2021. Disciplines included: hockey, boxing, golf, umlabalaba, basketball, netball and aerobics. Participants were from KwaMashu, Tongaat, Chesterville, KwaXimba and Inanda,” reveals Lungi Zulu (Sport Officer) at Durban Municipality from the department of Sport Development & Recreation.
At the heart of our business is a desire to perform well but to also pay it forward wherever possible. Since April this year we’ve engaged in a variety of CSR efforts – some are big, some are small, but all make a huge difference to many. We look forward to continuing our efforts in terms of doing good and invite new non-profit and NGO partners to reach out to us for support when required”, said Jockey Brand Manager, Sharlene Govender.

 Women In Leadership

585 Staff Fully Vaccinated

Durban: 07 October: Jockey South Africa head office based in Umgeni Road, Durban, arranged vaccinations in partnership with the Department of Health.  

Jockey has a rich heritage in Durban, the head office has been around since 1952 – and 69 years later they are still going strong.


Jockey, known for providing South Africans with everyday essentials since 1876 and has survived the challenging landscape.


We are so excited to be able to offer our loyal and hardworking staff a safe and convenient method to receive their vaccinations during office hours. The Department of Health and supporting nursing sisters have offered us world-class service and delivery, ensuring the swift vaccination of 585 staff  fully vaccinated,” explains Brand Manager, Sharlene Govender.


Jockey Heritage:

The Jockey South Africa license was awarded to Ninian & Lester (Pty) Ltd, from USA, in 1951 and the first Jockey garments were launched 2 years later in 1953. Since then, they have firmly entrenched themselves as one of the largest manufacturers of underwear in South Africa. Jockey retails underwear and sleepwear garments for men, women and children who love the idea of living life to the fullest and looking and feeling fabulous.